Google Cares About Speed. So Should You.
Core Web Vitals became ranking signals in 2021. In 2025, they are the baseline.
The Three Pillars
- LCP (Largest Contentful Paint): Under 2.5s. Measures loading performance.
- INP (Interaction to Next Paint): Under 200ms. Measures responsiveness.
- CLS (Cumulative Layout Shift): Under 0.1. Measures visual stability.
How We Hit Green
- Critical CSS inlined. Above-fold renders before external stylesheets load.
- Zero render-blocking JS. Scripts deferred or module-loaded.
- Images: WebP/AVIF, sized, lazy-loaded. No layout shift, ever.
- Font display: swap. Text visible during font load.
- Server: nginx + PHP-FPM + Redis object cache. TTFB under 200ms.
Real Results
Client migration from Elementor to custom theme: LCP 4.2s → 1.1s. Organic traffic +34% in 90 days.
Want your vitals green? Book an audit.
